During my time at SSU, we worked hard on our newly launched graphic identity - the goal was to be perceived as inviting in a way that is relevant to young people today. We wanted an identity that has a strong connection to lifestyle that can help to build pride for SSU and raise the status of politics among young people.
- Therefore, SSU's images must be experienced as genuine, inviting and young. You want to identify yourself and see the person behind the image.
- We give the pictures an honest expression by not being too arranged, it can be something taken on the fly.
- Hard light produces bright images with clear shadows, creating a characteristic expression of SSU.
- We give the pictures an honest expression by not being too arranged, it can be something taken on the fly.
- Hard light produces bright images with clear shadows, creating a characteristic expression of SSU.
In order for all images to create a unified image and follow our graphic identity, I created Lightroom filters for all our members to use. These were readily available, easy to use and used by individual members, representatives and districts.
The standard filter is used for the majority of images, with high exposure and clear shadows it follows our identity.
The remaining filters are adapted based on different forms of brightness in the original image, including darker images during evenings or in poorer light. Even in high-exposure environments, there is an adapted filter.
Graphic identity:
In addition to filters, new color values and redesigned logos, we also launched illustrations for our policies. With the help of illustrators, we started from the areas of politics we wanted to be able to be represented with illustrations. These would come in all color combinations to be able to use for all images. These illustrations are also available in moving images to be able to use in videos and films, or as GIFs and moving material on images.
In addition to filters, new color values and redesigned logos, we also launched illustrations for our policies. With the help of illustrators, we started from the areas of politics we wanted to be able to be represented with illustrations. These would come in all color combinations to be able to use for all images. These illustrations are also available in moving images to be able to use in videos and films, or as GIFs and moving material on images.
I started working at SSU in February 2022, then we had 21,400 followers on TikTok which, together with Instagram, was our main digital platform. We knew we had to invest heavily in TikTok and how much potential our channel has.
We analyzed our content, what generated the most likes, followers and interactions. Based on our analysis, we knew what type of content generated the most engagement and based on that we started producing. Daily. We filmed, edited, cut and published, and published content. The goal was to publish approximately 4-5 videos a week during the spring. When the small election campaign started in May, we published daily. Likewise during the election campaign and the weeks before the election.
And it paid off: we increased by over 37,000 followers on TikTok alone during this period. Our videos received millions of views and we created a bond that was recognized around town. Out on school visits and school debates, students recognized SSU thanks to our TikTok, during campaigns around the country, people came forward and recognized both SSU, but also me and my colleague who worked with TikTok.
This is a typical TikTok we could make:
The text is masked and matches the words as he says them to create a more fun tone.
The text is masked and matches the words as he says them to create a more fun tone.
Or like this:
A36 promo video for the festival we held in August 2022.
A36 promo video for the festival we held in August 2022.
Beyond the videos where the focus was on external people or editing, the staff where also featured in the clips:
In connection with the abortion decision being overturned by the Supreme Court in the United States.
In connection with the abortion decision being overturned by the Supreme Court in the United States.
The abortion decision in the USA marked the political agenda in Sweden and more and more people talked about whether Sweden can be safe when it comes to being allowed to carry out an abortion. We raised that issue more and more in our accounts.
In connection with the fact that our channel has grown so big, even the party noticed them, and ministers saw us everywhere - both physically and digitally. So more and more ministers got in touch and we got to record content with them.
Among other things, we did a trending Tiktok dance with the Minister of Education, Lina Axelsson Kihlblom. In addition to Lina, Eva Nordmark and Khashayar Farmanbar have also been seen several times on our channel.
Interview with Dagens Nyheter.
Dagens Nyheter noticed the impact we had on Tiktok and booked us in for an interview.
Every election year an election song is published, this year we released the song "Fyra nya år!" which members of our organization wrote and sang. It was released in connection with the election in September and today has 36,056 listens on Spotify.
We promoted the song on our social media partly to push for the song to be published - but also once it was released. We used material from the recording and location, as well as video material from the past year and the election campaign. Everything from material from memorable moments with members, to videos of ministers and Prime Minister Magdalena Andersson - which was also sampled in the song. Listen here.
FREELANCE WORK FOR SSU
Our new released app (see here) included courses where members had the oppertunity to learn more about both politics, but also about Social democracy. Together with the media company "Birdh Publishing AB" I got the oppertunity to record and be in the courses where I talked about "Democracy" and "Equality". In addition I also published to courses both in our app, on YouTube, our website and created quizes and questions for the members to answer before they could go forward to the next course.
See my videos and work (in Swedish) below;
